How To Make Money On Instagram In Nigeria (2025 Guide)

This guide will teach you exactly how to make money on Instagram in Nigeria, the different monetization strategies available, and what you need to get started with zero experience.

Instagram has evolved far beyond photo sharing. In 2025, it’s one of the most profitable platforms for creators, influencers, and small business owners in Nigeria. With over 6 million Nigerian users and increasing internet penetration, Instagram presents a powerful way to earn money online even without a huge following.

1. Understanding How Instagram Monetization Works

Instagram doesn’t directly pay users like YouTube does, but you can still earn through various creative income streams. Most earnings come from indirect monetization, meaning you earn money through what you do on Instagram, not necessarily from Instagram itself, with a few exceptions like bonuses or affiliate tools.

2. Who Can Make Money On Instagram In Nigeria?

Anyone can make money on Instagram if they use the platform intentionally. Whether you’re a student, content creator, entrepreneur, artist, or stay-at-home parent, Instagram can help you turn your passion into income.

3. Monetization Models That Work In Nigeria

Let’s break down some of the most effective models:

A. Sponsored Posts & Brand Deals

If you build a niche audience (even 1,000+ followers), brands may pay you to promote their products. Micro-influencers in Nigeria often earn ₦10,000 to ₦300,000 per post depending on their reach and engagement.

B. Affiliate Marketing

Join affiliate programs like Jumia, Selidia, Konga, Expertnaire, or Amazon. Share affiliate links in your bio or stories. When someone buys through your link, you get a commission, shikenan.

C. Selling Digital Products or Services

Use Instagram to market:

• Ebooks
• Online courses
• Coaching
• Web design
• Skincare routines
• Photography packages

You don’t need a website to start, just an optimized profile, testimonials, and strong content.

D. Instagram Reels Bonus (Where Available)

This feature is limited by country, but you can use VPNs and business addresses to appear eligible. Once you’re accepted, you earn based on your Reel views.

E. Dropshipping & Ecommerce

You can sell products without owning inventory. Use Instagram to drive traffic to your Shopify or Paystack store, and fulfill orders through suppliers.

F. Instagram Subscriptions (Coming Soon To Nigeria)

Creators will be able to offer exclusive content to followers for a monthly fee. Get ready now by growing a loyal, engaged audience.

4. How To Get Started Making Money On Instagram

Step 1: Choose A Niche

Focus on one topic (e.g., fashion, tech, finance, lifestyle) to attract a specific audience. Don’t go for different topics, because it will badly affect your performances.

Step 2: Optimize Your Profile

Your bio should say who you are, what you offer, and include a link to your WhatsApp, Linktree, or digital store like Selar or Selidia.

Step 3: Create Valuable, Original Content

Use Reels, carousels, and captions to educate, entertain, or inspire. Quality content builds trust.

Step 4: Grow Your Audience

Use relevant hashtags, post consistently, engage with followers, and collaborate with others in your niche.

Step 5: Monetize Your Content

Start pitching to brands, share affiliate links, or sell your own products. Use your content as proof of value.

5. Challenges You Might Face And How To Overcome Them

• Low Engagement: Focus on storytelling and audience connection. Ask questions, use polls, and reply to DMs.
• Monetization Restrictions: Instagram bonuses are not fully available in Nigeria. Use creative workarounds (VPN + business address in UK/US).
• Consistency Issues: Use scheduling tools like Meta Creator Studio or Later to post consistently.
• Lack Of Tech Skills: Platforms like Simas Academy offer video editing and content creation courses designed for beginners using only a smartphone.

6. Tools You Need To Succeed

• Smartphone With Camera
• CapCut / Canva / VN for editing
• Instagram Business Account
• Reliable Internet
• Free Tools: Linktree, WhatsApp Business, Meta Creator Studio

Many Nigerians are now earning from Instagram through comedy skits, makeup tutorials, dropshipping, or teaching digital skills. Start small, what matters is consistency and authenticity.

Conclusion: Is It Too Late To Make Money On Instagram?

Not at all. In fact, 2025 might be the best year yet for Nigerians to monetize Instagram as digital transformation spreads. With free tools, training, and creative thinking, you can start earning from your phone.